What is Local SEO?

Local SEO is the practice of optimizing a website for local search in an effort to increase traffic, leads, and brand awareness. Typical tasks related to local SEO include identifying local keywords, enhancing a business’s Google My Business profile, and generating “NAP” citations.

The goal of local SEO is to increase your business’s online visibility so that local internet users may find you.

If you want to be more visible online to local clients, you need to become an expert in local search engine optimization, or SEO.

Given that 46% of all Google searches are local, increasing your business’s local search visibility may definitely be beneficial.

What is the Process of Local SEO?

Local companies can improve their presence in Google’s local search results by utilizing local SEO. Companies that participate in it do so in order to improve their online visibility to nearby clients.

If you wish to advertise your products or services to residents of a certain town or city, you need be knowledgeable about local search marketing.

When handling SEO for a local business, there are several actions you’ll need to take to improve your local search visibility. Among the strategies for excellent practices are:

• Organize and enhance your Google Business Profile, formerly known as Google My Business.
• Online reputation management, or ORM
• Acknowledgment of brand through accolades and successes
• Local SEO website optimization
• Citation building
• Adjusting to Google search
• Engine updates and creating localized connections
• Spam conflict

When carried out properly, this type of local SEO increases a business’s exposure on Google Maps, Local Finder, Local Pack, and localized organic results.

What benefits is local SEO able to provide?

One impact of local SEO marketing is an increased visibility in local search results. It is therefore helpful if you want to grow your clientele, attract more foot traffic, boost sales, improve your reputation, and grow your company.

1. Increase the Size of Your Audience

If your business appears more prominently in local search results, more people are probably going to find it. After that, the searcher has the option to peruse your website, contact you by phone, or visit your physical store.

2. Raise Conversion Rates

By making efforts to increase your company’s online visibility, you’ll undoubtedly draw more traffic to your website, and more traffic can translate into more conversions (like sales, subscriptions, or service inquiries). Online users won’t always need to visit your website because they can often find the information they need in the search results.

3. Establish Your Reputation

Any type of business that wants to succeed in the long run needs to have a solid reputation. Making use of local search marketing might help you establish a credible public persona.

Getting new reviews is one of the most important aspects of your online reputation because it is well-known that it influences the decisions that consumers make. This is a win-win situation because a steady stream of fresh evaluations is acknowledged as a criterion for local SEO ranking.

See our guide to Google Business Reviews for more information on the benefits of reviews, along with tips on how to get more of them.